Tyroo
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Campaign Manager- CJ Leads

Posted 4 months ago
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Job description

Key Responsibilities

      . Campaign Setup & Execution

      • Independently create and launch lead-generation campaigns post-sales closure.
      • Gather and validate all required assets (creatives, landing pages, tracking links) by proactively following up with clients.
      • Manage a portfolio of live campaigns across multiple verticals and geographies (SEA & India).
      • Ensure 100% compliance with campaign setup protocols including pixel placements, LP (Landing Page) hosting guidelines, and validation metrics.

      2. Lifecycle Campaign Management

      • Plan, design, and execute customer lifecycle campaigns across SMS, Email, App, WhatsApp, Notifications, and other digital channels.
      • Define campaign strategies, segmentation logic, and messaging frameworks to improve engagement, verified leads, and conversions.
      • Monitor, analyze, and optimize campaigns to improve KPIs such as CTR, lead-to-sale conversion, churn reduction, and ARPU uplift.
      • Conduct deep-dive post-campaign analyses to identify learnings and drive continuous improvement.

      3. Client Coordination & Stakeholder Engagement

      • Act as the single point of contact (SPOC) between clients, publishers, and internal teams (Sales, Publisher BD, Finance).
      • Ensure timely collection of lead reports, validation metrics, and feedback from clients’ CRM teams or point of contacts.
      • Align campaign execution with client expectations on lead quality, verification TATs, and payout structures (CPL/CPS/CPA).
      • Work closely with creative/content teams to ensure personalized and impactful communication across channels.

      4. Data Management & Analytics

      • Maintain real-time performance trackers (impressions, clicks, CPL, CPS, CPA, lead quality, KPI tables) across brands and publishers.
      • Share daily/weekly insights with the Publisher Development team to highlight performance gaps and scaling opportunities.
      • Build dashboards for lead journey tracking, segmentation, and behavioral patterns.
      • Champion data-driven decision-making in campaign optimization and lead quality enhancement.

      5. Validation, Invoicing & Finance Coordination

      • Maintain accurate and up-to-date Validation & Invoicing (V&I) sheets for all campaigns.
      • Coordinate with Finance to ensure timely validation of client-side numbers, invoice generation, and payment reconciliation.
      • Work with clients to resolve discrepancies in validation and support internal teams with accurate reporting to avoid delays in publisher payouts.