Independently create and launch lead-generation campaigns post-sales closure.
Gather and validate all required assets (creatives, landing pages, tracking links) by proactively following up with clients.
Manage a portfolio of live campaigns across multiple verticals and geographies (SEA & India).
Ensure 100% compliance with campaign setup protocols including pixel placements, LP (Landing Page) hosting guidelines, and validation metrics.

Plan, design, and execute customer lifecycle campaigns across SMS, Email, App, WhatsApp, Notifications, and other digital channels.
Define campaign strategies, segmentation logic, and messaging frameworks to improve engagement, verified leads, and conversions.
Monitor, analyze, and optimize campaigns to improve KPIs such as CTR, lead-to-sale conversion, churn reduction, and ARPU uplift.
Conduct deep-dive post-campaign analyses to identify learnings and drive continuous improvement.

Act as the single point of contact (SPOC) between clients, publishers, and internal teams (Sales, Publisher BD, Finance).
Ensure timely collection of lead reports, validation metrics, and feedback from clientsÃ¢â‚¬â„¢ CRM teams or point of contacts.
Align campaign execution with client expectations on lead quality, verification TATs, and payout structures (CPL/CPS/CPA).
Work closely with creative/content teams to ensure personalized and impactful communication across channels.

Maintain real-time performance trackers (impressions, clicks, CPL, CPS, CPA, lead quality, KPI tables) across brands and publishers.
Share daily/weekly insights with the Publisher Development team to highlight performance gaps and scaling opportunities.
Build dashboards for lead journey tracking, segmentation, and behavioral patterns.
Champion data-driven decision-making in campaign optimization and lead quality enhancement.

Maintain accurate and up-to-date Validation & Invoicing (V&I) sheets for all campaigns.
Coordinate with Finance to ensure timely validation of client-side numbers, invoice generation, and payment reconciliation.
Work with clients to resolve discrepancies in validation and support internal teams with accurate reporting to avoid delays in publisher payouts.

Applications closed