Job description
- Lead campaign strategy, planning, and execution across Native and Programmatic platforms to meet client KPIs
- Collaborate with internal teams to deliver high-performing, data-driven media plans
- Ensure efficient pacing, performance, and campaign delivery through daily monitoring and optimization
- Create and maintain weekly, mid-campaign, and post-campaign performance reports with actionable insights
- Proactively identify optimization opportunities and propose scalable solutions
- Liaise with international clients to understand objectives, present strategies, and deliver performance updates
- Support sales teams in crafting strategic proposals and media plans
- Institutionalize learnings into best practices and support cross-functional upskilling
Key Requirements
- Proven expertise in campaign management on Native platforms (e.g., Outbrain, Taboola) or DSPs (e.g., DV360, Zemanta)
- Exceptional verbal and written communication skills, with confidence in client interactions
- Strong analytical skills with the ability to interpret performance data and derive insights
- Proficiency in Excel for campaign tracking and reporting
- Collaborative mindset and ability to thrive in a cross-functional team environment
- Sound understanding of digital ad platforms including Google Ads, Google Analytics, Native, and Programmatic DSPs
Skills
Campaign ManagementCampaign Optimisation