Sr Associate - Campaign Management

Key Responsibilities:

• Guide media and creative strategy, planning, and implementation of campaigns to deliver against Key Performance Indicators
• Onboarding Clients & Working on GTM Integration & end to end Campaign Management
• Outline and oversee measurement strategy, tracking, and results delivery
• Identify optimization opportunities for improving performance
• Maintaining connect with clients & sharing performance update regularly
• Upsell & Cross Sell to clients based on their current campaign structure & potential
• Managing campaign pacing and performance through meticulous data analysis
• Distilling data to provide weekly/mid-campaign/end of campaign reports, with actionable takeaways that clearly demonstrate our value proposition
• Creating strategic media plans with Sales Executives, to enable strong performance at launch
• Refining optimization and reporting processes and workflows to gain efficiencies

Key Requirements:

• Highly proficient in campaign management execution & technical implementation
• Strong analytical and data handling skills
• Excellent organizational, interpersonal, and communication (written and verbal) skills
• Ability to deal with ambiguity and work cross-functionally with a wide range of employees with different skill sets
• Operational Knowledge across DSPs, SSPs, Web & App Campaigns
• Have knowledge of optimizing Programmatic campaigns