Job description
Key Responsibilities
- Guide media and creative strategy, planning, and implementation of campaigns to deliver against Key Performance Indicators
- Outline and oversee measurement strategy, tracking, and results delivery
- Identify optimization opportunities for improving performance.
- Managing campaign pacing and performance through meticulous data analysis
- Distilling data to provide weekly/mid-campaign/end of campaign reports, with actionable takeaways that clearly demonstrate our value proposition
- Advising on targeting strategies to deliver on client goals
- Creating strategic media plans with Sales Executives, to enable strong performance at launch
- Refining optimization and reporting processes and workflows to gain efficiencies
- Applying key learnings for wider team trainings and help define campaign benchmarks
Key Requirements:
- Highly proficient in campaign management execution and delivery.
- Strong analytical and data handling skills
- Excellent organizational, interpersonal, and communication (written and verbal) skills
- Ability to deal with ambiguity and work cross-functionally with a wide range of employees with different skill sets
- Operational Knowledge across digital platforms Google Ad, Google Analytics, Taboola, Outbrain etc.
- Good to have knowledge of optimizing campaigns on Programmatic or Native platforms
Basic Qualification:
- Any Bachelor’s degree is must, MBA
- 0-3 years’ experience working in online or digital advertising industry
Skills
Campaign managementCommunication skillsGoogle analyticsTaboolaGoogle ad